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Autoresponder

Used generally, refers to an email list management service.  GetResponse is such an example.  More accurately, an autoresponder is an individual email within a series slated to go out based on specific criteria (time since subscription, purchase completed, etc).

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Banner, Square

These are the 125 x 125 banners seen in traffic exchanges, mailers, etc.  Measured in pixels.  Affiliate programs may also label these as buttons.  Here's an example:  

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